HT Logica
HT Logica
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Asset Management

Our advisors bring over 40 years of experience in Europe, Latin America, and the Caribbean.

Our services:

  • Project evaluation and development, feasibility, and product profiling according to the market.
  • Accompanying investors in key decisions at each stage.
  • Accompanying brand selection and negotiations.
  • Assessment of markets, competition, and future variables, and impact analysis of new developments.
  • Planning and accompanying solutions during the development of hotel projects, aiming for efficiencies and cost control.
  • Economic projections, return on investment, and capital investment.
  • Selection of management talent.



Technological solution considerations: 

  • Investment levels
  • Priorities
  • Security



Areas in Which We Operate, Contributing Our Experience:

  • Review of budgets and operating results of each property, activities, and commercial initiatives, analyzing effectiveness and impact.
  • Maintenance and condition of properties, priorities, and maintenance cost projections.
  • Scheduling of product upgrades, adapting to market needs and expectations.
  • Brand selection, validating international and domestic brands, evaluating costs, benefits, and desirability of brand affiliation.
  • Assisting investors in negotiations with hotel brands.
  • Coordinating with selected brands during development.

How we operate

We work closely with investors and, when required, with the operating team. We hold scheduled follow-up meetings, either face-to-face or by teleconference where documented activities and actions are agreed upon. 

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